UNITED NEWS INTERNATIONAL (UNI) — You may soon start seeing Oprah Winfrey at your local supermarket.
In a partnership with Kraft Heinz, the TV icon is creating her very own line of health-conscious foods that use real ingredients and no artificial flavors or dyes.
The new brand is called O, That’s Good!, and will offer comfort foods like refrigerated soups and side dishes with added vegetables.
Oprah says the product line helps make nutritious foods more accessible to everyone, and the dishes feature unexpected twists.
For example in her Original Mashed Potatoes, some of the potato will be swapped out with mashed cauliflower. And in the Broccoli Cheddar Soup, some of the cheese will be replaced with butternut squash.
The Oprah-branded dishes will be priced below $5 each, and is expected to hit store shelves nationwide by October.
Earlier this year, Oprah teamed up with Kraft Heinz to launch the line after creating a joint venture called Mealtime Stories.