UNITED NEWS INTERNATIONAL (UNI) — The Lego Group is trying to rebuild itself, starting with naming a younger boss.
The Danish toy company named Niels Christiansen as its new CEO on Aug. 10.
He will replace interim chief executive Bali Padda after just eight months on the job. Padda, who is British, made headline last December as the first Lego CEO who was not home grown.
Now under new leadership, Lego aims to boost sales in Asia amid a slowdown while fully embracing the digital era. Christiansen, who spent more than 25 years in business leadership, has technology experience and could help improve products and efficiency.
In a statement, he said, “I have loved building with LEGO bricks since I was a child.
As I look at the challenges facing this generation of children, the Group’s mission, to inspire and develop the builders of tomorrow, is more important and urgent than ever.”